The West is the Best


Client: The West is the Best.
Work: Graphic image design of the band and complete design of the CD packaging.
Year: 2011.

The West is the Best is a band that plays American country-like music. The band was born in Madrid but has strong Galician roots.
The name and the concept of the band refers to and highlights, on the one hand, its Western origin (the West of the Iberian Peninsula, Galicia, in this case) and, on the other hand, there is an allusion to the American “Wild West” where this style of music was originally born and developed.
In order to transmit this duality in graphic terms, we developed a symbolic symbiosis between Land (The Wild West) and Sea (Galicia) building the symbol of the band with a boy riding a toy with the form of a sea horse.
The fact that the rider is a boy is not a mere chance because the boy-rider directly recalls those Galician roots of the band, that chidhood lived in the “West”…in Galicia. 

For the CD cover, we added another element to the symbol: the weather vane blown by the wind and pointing to the West, thus reinforcing the meaning. 
Moreover, the aesthetics of the image is linked to the “Wild West” if we think about the iconography of the western films. For this purpose, we used paper with a texture similar to that of the ancient paper for the posters and the other applications as well as a wooden texture with marks of the shots on it, elements that remind us of the typical “Wanted” posters of the times.

Deseño: Mutante / Desenvolvemento: Óscar Otero